Through the utilization of our proprietary, advanced SMART (Super Micro Atomization Retention Technology) microencapsulation process originally developed for the fortification industry, Wright has developed Wrise®, an economical, multi-functional microencapsulated leavening system for use in fresh, refrigerated and frozen chemically and/or yeast-leavened doughs and dry bakery mixes. 

Offering a cost-effective concentrated 3:1 use ratio compared to ordinary emulsifiers, WrightSoft® extenders are ideal for use in a wide array of commercial applications, including yeast-raised sweet goods, pan breads, rolls and artisan breads.

With sales of value-added and fortified baked products setting records, consumers are looking to you for alternatives. Wright custom nutrient premixes offer a solution. Our extensive background in fortification provides you with not only quality ingredients for your product, but also the technical expertise to assist you in incorporating them into your products.

Designed for use in a variety of baked goods, WrightDough® conditioners have been engineered to provide substantial cost savings. Utilizing a Datem-free proprietary formulation, our line of WrightDough® conditioners deliver increased volume and improved texture and crumb. Its concentrated composition allows bakeries of all sizes to cut ingredient, inventory and shipping costs up to 50 percent.